Friday, October 18, 2013
Some bows to history make a lot of sense. Others leave you scratching your head. The Eastland Park Hotel, seen here Wednesday evening, is a grand hotel in the city that carries a bit of nostalgia at the intersection of Congress and High Streets. The building that has been completely gutted and redesigned is scheduled for a December 2013 unveiling. It's got some history attached too. After all Charles Linbergh spent a night or two here and even Eleanor Roosevelt and her pooch caught some zzzzzzz's on the upper floors. Cool, huh! Even cooler, a brand new, red lettered sign went up mid-week that has a lot of residents talking, some even chuckling a bit. No, don't look for any spelling errors. They're not that dumb. Here's where some are are scratching and wondering why. You see the grand lady has been renamed for the reopening. It will now be known as, ta da... the Westin Portland Harborview! Thousands of dollars, I'm sure, went into the new sign EASTLAND, let alone all the bucks paid out to a creative-design team that came up with the updated, hipster name 'harborview', but can you imagine the confusion you are headed for when you attempt to make a reservation from 'away'.
"Yes, hello, yes I'd like to make a reservation for the night of the 21st at the Eastland Hotel. What? You say there is no hotel? But I'm staring at the sign. It's right here in front of me. We stayed here just last year. I know it's there,.. here."
Get the picture?
Scratch, scratch, scratch...
All I can say on this one is WHY?