Here a blast from the past. While strolling through Bull Moose Records the other morning, I came across this face staring up at me. The Medium is the Massage is Marshall McLuhan's book of juxtaposed images, ordinary photographs along side the famous, and text shown backwards, mirror-like. Lots of experimental stuff and crazy collages fill the pages. The 1967 book was a groundbreaker and 'the bible' for a course I took entitled "Medium is the Message", McLuhan's famous saying. The course was on media and communication. In the book he makes his case that technologies of the modern world like the book, music, clothing and even the wheel are messages in themselves to our world. I remember I had it late on Thursday afternoons, and it was a welcome break from the rigors of Romantic Poetry and the 18th Century British Novel, two other courses I was carrying at the time. By the way, yes, the title was an error. It was supposed to be called "The Medium is the Message", but when the newly published book came from the publisher 'message' had been misprinted as 'massage'. Given the subject of the book, sort of haunting. Also, I'd say if you're going to wade into this text, beware. Beyond the photos and the fun, it's dense. After all, McLuhan was a great fan of James Joyce! ps. This gal on the cover of the book(an the album here) would certainly grab a passer-by's attention. It caught my eye again and shot me back to a Western New York campus for a bit.