Wednesday, June 19, 2013
When I heard that the city was going to release its new marketing slogan yesterday, I had high hopes. I was kind of excited, wondering in what direction it might go. Would it be a bit shocking? Take a humorous route? Be just plain boring? Or might it play it safe and fall somewhere in the middle?
"Portland, Maine. Yes. Life's Good Here."
Of course, the powers that be down at City Hall think it's downright perfect. For the past few days, via social media they have been floating 'test balloons' with various versions. So, let me get this right. If I have a food truck running city streets this summer and my claim to fame is my scrumptious fried clams, all I need do is replace Portland, Maine with "Fried Clams. Yes. Life's Good Here. How about if I'm a big furniture outlet? Shall I just run a huge banner across my store and my website proclaiming. "Convertible Sofas. Yes. Life's Good Here."
Ok, I think I've got the idea.
I'm willing to bet, by September all the trendy places I frequent will have plastered ad nauseam... "(fill in the blank. Yes. Life's Good Here."
If that's what they want for advertising this city, that's what they'll get.
As Ed Grimley (Martin Short) would say on those old SNL skits, "I really must say..."
I'm seriously underwhelmed with this slogan. Unless of course. Ah yes. How about this?
"Birdman. Ayah. Life's Good Here."